SHORT DESCRIPTION

This module introduces learners to the essential skills of personal branding in today's digital landscape. It explores key strategies for building, presenting, and communicating a professional image across multiple platforms and contexts. Through practical scenarios, digital tools, and real-world examples, learners develop the professional and soft skills needed to stand out in competitive markets. Emphasis is placed on authenticity, consistency, and strategic communication.

Also introduces learners to the diverse aspects of digital identity management, focusing on social media optimization, online communication, and reputation management. Whether building a career, growing a business, or establishing thought leadership, personal branding professionals are essential to modern success. Through realistic examples and practical scenarios, learners explore the responsibilities, skills, and strategic thinking required for effective personal brand management. Emphasis is placed on communication, professionalism, authenticity, and digital literacy—core competencies for those pursuing career advancement in any field.

Finally, introduces learners to the advanced skills and behaviors required for public image management and media handling. Designed for professionals at all levels, it focuses on how to handle press interactions, give interviews, and speak publicly with confidence and authenticity. Personal branding is often about managing public perception—this module equips learners with the tools to make it positive and impactful. Through real-world examples, practice scenarios, and strategic frameworks, participants will build confidence in managing their public image, handling media requests, and building long-term professional relationships.